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V-Mart, the world’s best performing department store chain in?2018 as per data compiled by Bloomberg, launched its 200th store in Mughalsarai, Uttar Pradesh. With this landmark achievement, the company has opened a total of 29 new stores in the current fiscal year so far.The 200th store is a key milestone for V-Mart, more so, because the brand added the last 100 stores inNysaa Retail, which operates the 1-India Family Mart retail chain, plans to invest Rs 100 crore to add 80 stores, while eyeing a turnover of Rs 1,100 crore by 2020-21, a top company official was quoted by news agency PTI as saying.Shukla says 1-India Family Mart is looking to adopt Omnichannel retail distribution and plans to pilot a project for the sameOne of the world’s most iconic luxury footwear brands,?Berluti, hosted an exclusive evening to showcase new styles to guests and present their signature technique of footwear tattoo artistry by?Elena Lodiat?Soho House, Juhu. Firmly grounded in bespoke know-how, Berluti took its technical skills and creative flair a notch higher by transforming the rules of style with tattooing.With this exclusive service, Berluti brings an even more bespoke look to an already-unique shoe

Berluti currently has a store in New Delhi at DLF Emporio Mall and is scouting for a property in Mumbai to open its store.In order to get a hang of the current dynamics of the yoga wear market and the prevailing trends in India, IMAGES Business of Fashion caught up with Malika Baruah, renowned Yogini and Founder of Proyog, a yoga wear brand born out of the Indian desire to preserve the principles of yoga. Excerpts from the interview…Is yoga wear as popular with men as with women? Is the kids category also looking at this new segment?

Many brands are manufacturing smarter garments in a bid to provide the ultimate in comfort and utility for patrons at affordable prices. Take for example Van Heusen. Features like odour shield, swift dry, high stretch, media pockets, sound immersion docks and mesh ventilation a core part of Van Heusen performance line. High stretch helps in not restricting movements no matter how one stretches. Anti odour finish helps in preventing the stink that sweat generates and swift dry helps in faster moisture wicking from the body.At Myriad Activewear versatility comes from sourcing advanced fabrics, which are then curated carefully for modern design. The technical performance textiles that are source are specially developed internationally from recognised manufacturers in Taiwan and China, who also supply to the big players in the Activewear market. The brand designs a plethora of active-, street- and athleisure-wear, which help them to explore a variety of fabrics ranging from nylon, polyester blends, polypropelene, tencel and breathable yet aesthetically unique meshes. Having Activewear as a major category, Myriad Activewear focuses on active properties such as dry fit, quick dry, high compression, sweat wicking and breathability to provide ease of movement for strenuous activities such as cross fit training, yoga, Pilates, gym, weight training, running, etc.Shankar Chowdhury says, “Organised Activewear is expected to be at Rs. 8,000 crore by 2020, this category is the next growing segment in apparel, with a large number of Indian consumers getting aware and conscious about fitness and wellness. It is expected to grow at a CAGR of 18 percent.”
Shankar Chowdhury claims that online sales are fragmented. “There is no mid-priced player in this segment. You have the international brands selling at a premium and then you have larger mass brands where quality and performance are not at its best. But we believe that with proper communication this platform will mature,” he says.“The bare necessities for the basic physical activities would be the fastest selling within the activewear category, such as yoga pants, leggings and sports bra. As casual culture continues further, leggings are becoming category crushers, replacing denim jeans. Sport bras are a vital part of this segment and have been one of the fastest selling products. Brands who expertise in sports bras have an upper hand as it is a technical garment with minimal costs and wastage, making it a profitable business with competitive price points,” says Sunishka Goenka.Commenting on the launch of Mufti’s footwear collection, Kamal Khushlani, Founder & Managing Director, Mufti said, “With the current estimated size of Rs 34,400 crore, the footwear segment is expected to grow over Rs 55,400 crore in the coming five years. The expansion into the footwear segment is a part of the company’s vision of becoming a Rs 1,000 crore brand on MRP in the coming 3 years. Our footwear collection carries forward our brand ethos and our promise of bringing quality products that comprise of style in the markets. Our primary focus continues to be on delivering more value to the customer with our products as we begin to expand into newer categories.”
With pricing that is perfectly suited to any urban Indian’s pockets, Ancestry’s unique collection of dresses, tops, and tunics are created completely using natural fabrics, thereby offering an unmatched quality and fashion sensibilities in that price range. This is one of the key reasons why the brand’s products have nearly flown off the shelves at its current stores in Delhi and Mumbai.As a result of the sale, the fashion portals saw a 700 per cent surge in sales and 120 per cent increase in online traffic over normal business days, it added.Snehal Shah, SVP, Projects and Marketing, said, “V-Mart has always endeavored to createlasting value?and moments of happiness for its customers. These celebrations are a small way of saying thanks to our?customers who have made this milestone possible.”

For the millennials, environmentalism is as big a concern as it is for all of us. ZODIAC is proud to announce that its casual wear brand Z3 Relaxed Luxury is manufactured in a completely eco–friendly process.The stylish Z3 eco-friendly range starts from Rs 2,299Talking about the event, the only female shoemaker in the world?Olga Berluti?said, ‘’I always wanted to grace leather shoes with the markings of the skin; scars, gashes, branding, piercings. We have already mastered the color technique on the leather from bronze and brown to red and copper, and the dark blue of the Tuaregs. Only one thing was missing, the most obvious and most difficult: tattoos. I tried to tattoo shoes using every possible process, but the designs faded, the colors were lost beneath the patinas, and the tattoos had no “life” in them. However, my technique has evolved over the years and today I am using the exact same methods as tattoo artists, along with inks that work well with leather. I hope Berluti loyalists from across the world admire this new art.”In 2017, e-commerce giant Amazon revealed about the jump in sales for yoga fashion merchandise in the Indian market. The retailer has seen a growth of over 225 percent year-on-year for yoga products under sports category. According to Apparel Resources, the majority of the demand was from urban areas. Mumbai, Delhi, Bangalore and Hyderabad emerged as top four cities that ordered these products. The remaining 60 percent came from other Tier I, II and III cities, reinforcing the percolation of this demand even to smaller cities and towns.
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